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Brazil leads the way in the Latin American Region in the technology and economic space with 32,6% of the population and 30,6% of the Latin American GDP. Sell more in Brazil by accepting local cards with installments, bank transfer, Pix, Boleto and learn all relevant payment options in Brazil.
The country with the largest population in the region (213 Million), the youngest ( 70% aged between 15-64 years old), together with Mexico it represents more than 50% of the GDP in Latam.
Brazilians spend more time connected to the internet than any other country in Latin America.
WhatsApp is the leader application and is one of the largest markets for WhatsApp worldwide.
Brazil is a technology giant with several Unicorns born in the region:
Vtex, Nubank, Pagseguro, Ifood or Gympass are just a few examples.
Brazil has lived an explosion when it comes to ecommerce growth, the average order value went from 88 BRL in 2013 to 194 BRL in 2020 which indicates a confidence increase from the Brazilian citizen when purchasing goods and or services online.