Online payments
Digital maturity Index top 10 countries
A common mistake is to think that Latin American countries have a lower level of digital maturity than
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Our job is to make you to have all the knowledge and the best tools available to make your entry to Latin America hassle free. Create the best market entry strategy with all the marketing insights we will provide you with.
Advisory
You will know first hand of any changes that impact your business, to make sure that everything is being done the way it should.
Strategy
More than 290 Million ecommerce Users.
Even though cash is still king the use of online payment solutions is increasing exponentially across the region.
In Latin America, digital wallets are growing steadily but unevenly, dominating in Argentina while still emerging in Mexico, Peru, and Colombia. A2A payments like Pix in Brazil have become the main online payment method, reshaping the region’s mix toward real-time transfers. Overall, cards remain strong, but digital wallets and instant payments are driving the next wave of e-commerce growth.
Latina Americans are used to make purchases on international websites and they have a positive assessment of foreign brands.
To be able to reach the Latam public effectively it’s important to consider:
Following these steps will increase your chances to succeed in Latin America and we will help you along the way to get there.
Latin America remains a young, tech-driven region with rapid digital adoption, improved infrastructure, and expanding 5G coverage. The startup and fintech ecosystem keeps growing, offering more tools and channels for online commerce.
While VC funding cooled after 2021, it rebounded in 2024 (+26% YoY) with around 30 active unicorns, reflecting sustained investor confidence and strong long-term growth potential.
Most cards issued in Latin America do not work on international payment processors without a local connection.
PayPal and Stripe do not cover the whole of Latin America.
Alternative payment methods are gaining more importance in the region, (Pix in Brazil became the most used payment method online in Brazil ahead of cards).
Oxxo, Spei or 7Eleven in Mexico, Multicaja Servipag or Mach in Chile, Pagoefectivo in peru, Rapipago and Pagofacil in Argentina, Efecty and Baloto in Colombia, Boleto and Pix in Brazil are important and relevant.
Forget setting up and entity, lawyers, accountants’ bureaucracies and long waiting times.
Accelerate your go to market time, accepting payments in local currency with local payments.
Receive your sales in euros dollars or Stablecoins wherever you want.
Aimed at small and medium-sized companies from all over the world for whom traditional internationalisation is a big outlay without any guarantee of success. You will sell in Latin America without large investments or complexities from the beginning. We will accompany you from start to finish, and even afterwards we will continue to advise you on when is the best time to set up an entity.
If you think you know everything about digital payments, read no further. If you have continued, concepts such as crossborder, compliance, hosted may not sound familiar to you, but they have a lot to do with the industry. If you want to become the person in your company who manages this department or you simply need to expand your knowledge on the subject, this is the section for you.
Fernando brings his experience with Gowd, Shift4, PayPal, Berlin Brands Group, Boacompra by Pagseguro, Payyo, Flow and Bexs. Involved in advising, consulting and managing operations for payment companies in Latin America since 2012 and in payments & Ecommerce since 2004.
Masters degree in international E-Business (Icex Ceco) and Diploma in Data Protection. (Catholic Lisbon).
A common mistake is to think that Latin American countries have a lower level of digital maturity than