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More than 69% of the population is between 15-64 years old.
Second country with the highest number of daily hours of Internet connection in Latin America.
More than 69% of the population is between 15 and 64 years old (51 million in total).
Colombian users are familiar with shopping on international websites.
It is the second country, after Brazil, in daily hours of Internet use in Latin America.
More than 85% of the population has a smartphone.
Rappi was born in Colombia and now operates in moat Latin American markets.
The Government has created various initiatives to promote digital transformation.
Low bank penetration and lack of access to international credit cards make alternative payment methods vital to reach the highest conversion rates.
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